Cookeville of Nissan keeps sending me ads to get me to buy a new car there. I’m guessing this is because (1) I bought a car from them several years ago, and (2) they’re incredibly desperate.
I can sort of see the logic here. “Buy one Nissan, you might buy a second.” I’m sure they’ve got statistics showing that 70% of all Nissans are bought by people who previously owned a Nissan, or whatever the number is. However, it also comes across as “Bought a Nissan? Maybe you need to replace it by now! With a new Nissan!” Which is not going to persuade me to repeat the purchase.
For the record, I have nothing against Nissan, and nothing particularly for them. I might or might not ever buy another one. If I do, however, it won’t be at Nissan of Cookeville.
Why not? Because for three years they’ve been trying to “customer relations manage” me in the most annoying ways possible. “It’s been three months since you brought your car in for service!” – by email, by letter and by phone. (Only once by phone. I think I was angry enough that they got the message. Or maybe everyone’s been that angry.) And for the last year or so, Legrande Smith, General Sales Manager at Nissan of Cookeville, has been contacting me every month or so to buy a new car. (They’re competing in this with Honda of Cookeville, who want me to sell them my Nissan. I’m not going to comment on why Honda thinks it’s a good investment to sell used Nissans.) This just gets old.
So if Legrande Smith of Cookeville Nissan ever reads this – the reason why I’m never going to buy a car from your dealership (or you, personally) is because I dislike spammers who persistently ignore requests to leave me alone. You’ve advertised yourself right out of a customer.
Off to buy a Ford…
